If you are looking for a surefire way to market your business and increase sales, look at the copy on your website, brochures, press releases, advertising and sales letters. Convey Key Mesغير مجاز مي باشدes If you want busy people to read and respond to what you have to offer, think in terms of benefits, the "what's in it for me" perspective. Depending on the type of business you own and operate, benefits may include saving time, saving money, making money, finding success or being pain free. and more likely to get results. Show your reader how valuable your product or service is with words like accelerate, boost, conquer, create, ensure, focus, leverage, profit, transform, unleash, winning.

Your words will be more personal and persuasive. You are tapping into benefits and power words that speak directly to them. Your target market will have at least four common characteristics including a particular need, access to your products and services, enough money to purchase your products or services, and decision-making power. 4. Few products or services sell themselves. Paint a Picture Using Power Words Unleash vivid images and power words that inspire readers to take action. Make it strong. Understand that buying is not a rational process; it's an emotional one. Ask for the Sale You are connecting with your target market. 2. 3. You'll likely define your target audience based on gender, age, family structure (single, married, parent) and income. You do need to focus on four essentials: 1. Summarize your main points and end with a call to action that states exactly what you want him/her to do next. Good copy makes you stand out from your competition, establishes your credibility and expertise, and attracts ideal customers like a magnet. For instance, driver airbags are the feature while feelings of safety and security are the benefit. Power words are verbs, not adjectives, that make your copy enticing. You don't have to have Pulitzer prize aspirations to pull words together into copy that sells. paint a picture using power words, and 4. Make it sell. Benefits are the intangibles your buyer gets from your product or service.

Sellers are often worried about being rejected while buyers are worried about making the wrong decision. Here's how: 1. When you mail a brochure, hand out print materials or refer someone to your web site, your copy will act as a sales person delivering a mesغير مجاز مي باشدe and influencing perceptions about your business, your brand. Paint a picture that captures their attention and include power words that inspire action.. convey key mesغير مجاز مي باشدes in your copy 2.. You have their attention. A masغير مجاز مي باشدe is the feature while stress relief and relaxation is the benefit. People want to be convinced they're Printed Yoga mat Manufacturers making a choice that will make a positive difference in their life. Your goal is to stop your readers in their tracks and elicit a response.

Features are inherent in your product or service. Use your words to pull readers into your copy, establish trust and anticipate questions and concerns. You have to ask for the sale yet this is the most difficult challenge facing many entrepreneurs. Speak Directly to Your Target Audience Direct your mesغير مجاز مي باشدe to your target audience, those who want what you have to offer, will listen to your pitch, and ultimately take action. Do you want him to call you or e-mail you for more information? Do you want her to call to schedule a free consultation? Do you want him/her to place an order now? Be clear and specific. Now ask for the sale! Tell your reader exactly what you want him/her to do. Write a profile of one person in your target audience, even going so far as to give that person a name, age, job and family structure. Your key mesغير مجاز مي باشدes are based on benefits, but it's very common to confuse features with benefits. Once you've defined a representative of your target market, you'll be able to write directly to that person each time you compose your copy. Make it accurate. ask for the sale. Identify both your features and benefits before you write one single word of copy. speak directly to your target audience 3. In fact, both seller and buyer are nervous about the sale. Actually visualize that person, and direct your mesغير مجاز مي باشدe to him/her. What is the next step for the reader to take? Your copy sells you 24/7. They want to know they are buying the perfect solution to their challenge.